Jeezy is one of the most prolific artists in Hip Hop, but he’s also an astute businessman who’s built an impressive empire through an assortment of business ventures.
While speaking to Forbes New Money on Wednesday (September 6), the Atlanta rap icon revealed that aside from real estate and books, there is one portion of his financial portfolio that generates the most money for him.
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“I would say my business endeavors are the most profitable,” Jeezy said. “I have a Steakhouse, a spirits company, I’ve built and solid spirits. I don’t know if you know about Avión tequila. Shoutout to my partner Ken Austin. We basically built it up, sold it to Pernod Ricard, which is probably one of the biggest deals of the year on the low.”
He continued: “And then, I just acquired Naud Spirits out of Cognac, France. We have Cognac, Vodka, and Gin. Defiance fuel water, which is an athlete’s water. Major, probably Dr. Pepper or somebody gon’ pick us up.
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“I’ma tell you what they know, cause’ I can’t tell you what they don’t know cause’ I’m still street. I can’t give it all up, but what they do know. You feel me? My uncle always told me don’t let ya right hand know what ya left hand doin.”
Jeezy also made sure to mention that he doesn’t “do anything for just money” and “if I don’t have any equity in it, I don’t want to touch it or put my likeness to it.”
In addition to riding high on the success of his spirits and beverage partnerships, the 45-year-old musician also became a New York Times Best Selling author recently for the second time for his Adversity For Sale: Ya Gotta Believe memoir.
In honor of his major accomplishment, Jeezy’s wife and daughter celebrated him in a heart-melting clip on Instagram.
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“Today I celebrate a remarkable milestone achieved by my husband, @jeezy, whose memoir ‘Adversity For Sale’ has soared to the New York Times bestsellers list,” Jeannie Mai Jenkins wrote.
“Your story has always been an inspiration to me, but seeing it in print has left me even more in awe of your strength and wisdom. You invited us into the most intimate corners of your life, where pain and triumph coexist.”
She continued: “This moment isn’t just a testament to your literary skills baby, but a recognition of your ability to inspire through the power of storytelling. I’m endlessly grateful for your voice in this world. Honored to walk beside you my love.”
Baby Monaco has her own Instagram account – assumably run by her parents – and she had a photo shoot posing in her high chair showing off Jeezy’s new book.
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“Daddy, you’re the best bedtime story reader ever. And now your book on the New York Times best seller’s list too,” the caption reads.
