The new logo for Jay-Z’s Brooklyn Nets has been revealed.
Hov, who designed the logo himself, settled on a black-and-white color scheme and a classic, simple look.
During a press conference earlier today, CEO of Nets Basketball Brett Yormark was quoted as saying, “Today, we launch the next chapter. Boy, this feels good. We’ve been waiting seven years to get to this point.”
Merchandise sporting the team’s logo is already available on NJNets.com, while additional items can be viewed at the team’s Facebook page including hats and tees.
Check out an image of the logo and an alternative logo below.

RELATED: Jay-Z To Reportedly Design Jersey, Logo For Brooklyn Nets
gay
BROKELAND?
all black everything
Circle version will look nice on gear.
Its terrible, soo amateur looking.
The S looks warped and the space between the E and the T is infuriating.
Coulda been so much more dynamic
COON-TASTIC!!
ANYONE WANT TO TELL US WHAT % OF THE NETS JAY-Z ‘OWNS’?
IS IT BIGGER THAN… 1%
ignore the troll. Another caveman trying to be funny…go back to your cave. I see you havent evolved mentally still stuck in the 50’s. Educated yourself sir you sound like a fool with no sense. You have to be a child because if you are over 18 and talking like that then America is fuck because the young suppose to be the future….smh.
How much do you own? Miserable piece of shit.
Its dope something different.
The alternative one is very cool.
So ain’t no New Jersey Nets no more!!!???
Compared to the other NBA logos this looks too simplistic.
I agree… It looks like a throwback to ABA ball or something. It’s simple in a classic way, not simple in a modern way, like the new miami marlins new logo
The article was written in a style that infers Jay-Z owns the nets. Its extremely misleading. Jay actually owns less tha 1% of the team. Prokhorov owns about 80% the rest including Jay z’s share is split between an investment group.
You noticed that too huh. Almost every single article I read that mentions jayz and the nets, makes it seem as though he owns a majority stake of the team. I’m all for another brotha doing it big and owning a team, but they need to stop with the misleading nonsense.
JAY-Z IS A FRONT COON TO EXPLOIT THE BLACK AND OTHER WORKING PEOPLE OF BROOKLYN.
HE OWNS LESS THAN 1% AND THAT WAS A POLITICAL GIFT TO SUCKER BLACK FOLKS INTO A BAD PUBLIC DEAL
its people like u that make the white race look bad
actually you’re 100% black–
jay-z talks about helping “his people”– seems like he’s just cashing in on the ignorant hood. selling them liquor, high priced fashion and pedestrian entertainment
how about a free jay-z higher education facility?? it’ll clash with his portfolio
is this news Steven?
Get some color. They play the spurs, gonna all black n white everything
Spurs are black and silver.
that shit looks terrible just keepin it 100…very disappointing
FUCK THE NETS AND FUCK GAY-Z!! THIS DUDE HAS LESS THEN 1% OWNERSHIP OF THE TEAM, HE HAS NO SAY. I DON’T KNOW WHY THEY LET THIS JIGGABOO DO THAT OL’ BUM SHIT. AND THAT LOGO LOOKS GAY AS FUCK! SHOUD HAVE LEFT THEM IN JERSEY YOU BASTARDSSS. FUCK THE WORLD, DONT ASK ME FOR SHIT!
BROOOOOOOOOOOKYLN!
BORING. Wow. I’ve seen this happen so many times with logo designs. And its usually due to too many people in the kitchen during the design process. I bet the original logo they started with was amazing, but then after 12 rounds of revisions…you get something like this garbage.
okay, we don’t care what you think…
@potato… I agree, there probably were too many folks in there during the design process, and when you have so many people wanting this, that and the other added or subtracted, shit gets fucked up in the end. If by chance he was the only one who designed it without any input, then he sucks at this shit and should stick to what he does best. Leave the design stuff to a pro with some sort of art background, or someone with more creativity for this type of thing..
think maybe he shouldn’t have used clip art on a windows 95 pc for this.. can see why he chose a career in music i guess
To the racist troll that said Jay owns %1 of nets….How much do you own? Maybe you just mad because the black man is winning…. Winning attracts haters. Jay-z got em mad again!!!!! #THEROC
BLACK MAN AIN’T WINNING SHIT IT’S ONE NIGGA WITH HIS FOOT ON THE REST YOU STUPID FUCK
@Andre Cooper
really!? thats what u really believe?? Maaaan, do u think jay-z give a fuck about blk ppl??
wack, blue ivory drew this shit lol
thisisborn.com
ha!
Shawn Cater Is Shysie Nigga #1
The Nets Are Largely Owned By
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It will look cool on a black ball cap, but those are going to be some bland ass jerseys
WHITEY OWNS THE NETS NOT SHAWN CARTER HOW STUPID ARE YA’LL
LOGO SUCKS TOO BIG SURPRISE
Whitey??? Oh you mean the “man” huh??
no he means Mikhail Prokhorov their Russian owner
Whitey is still whitey whether the 1800s 60s, 70s or 2012
Black people spend to much time hating white people. Is all you care about race? Let me guess……….you’ll tell me how white people are all racist. Ridiculous.
@whitey
We dont hate white ppl as a whole. We hate the ones who’s in power that try to keep us down by any means..
and No whites aren’t the only racist ppl. They just perfected racism
“Black people spend to much time hating white people”
are you serious???? have you ever been on worldstar? youtube? tmz? e! online? any site remotely covering black people? white people are OBSESSED with hating black people! and im latino!
@Blackey
I think its in your head. It is so easy to blame someone else for your failure. I understand some people sometimes are held back because of there race. I think this excuse is used entirely to often.
@ Anonymous guy who said he is Latino
I’ve been on some of those sites. From what I can see it goes back and forth. Worldstar is probably the worst example you could give. Every time I go on worldstar there are a ton of black people making negative comments about white people with no real backing to it. Even a ton of the articles on worldstar are some thing like “Racist white people…..” and “In this addition of white folks do the darndest things….” followed with comments from black people saying racist things about white people. Any other time when there is an article with outrageous claims they say comment that it isn’t true but they chose to believe these ones.
jay z owns like the smallest margin so he makes no decisions also this logo is terrible coming from a designers standpoint lol
how creative…
utter garbage.
Jay Z’s investment group was given a sliver of a sliver of a sliver to mollify possible black protest in Brooklyn over the shady public financing and other corrupt elements of the deal.
He’s THRILLED that idiots believe otherwise but he’s only there to exploit the people and have a WHITE MAN slap his back good boy.
Dopeness! Making more power moves!
the one on the left is booty – the one on the right is better…
damn jay, you shoulda had your boy design your product…
what’s with the “B” if there is already a “brooklyn” word-mark?? B for BEYONCE? lol
I agree. The one on the right is TIGHT.
should’ve had a “N” instead of a “B” in the middle of the basketball
Glad I’m a Spurs fan…
i feel that if your the brooklyn nets, why not have the brooklyn bridge in the logo rather than just a B? as a nets fan I’m a little disappointed but looking forward to a bright future none the less
i think they kept the basketball because thats the original nets symbol along with the shield….
I like it, simple and to the point.
Its hard to be positive about this but come on its just a basketball with the letter B in the front of it. Couldnt they be more creative? ehhh
I can see the conspiracy theorists now.. looking really hard for hidden messages in the logos..with blank faces…LOL!!!!!!!!!!!
theres another alt of a b in side of the shield by itself
logo sucks
No devil heads, pentagrams, or Illuminati triangles?! I’m shocked! lol…..but if you turn that logo that says ‘Nets’ upside down….nevermind! LMAO! 😉
Notice how there are 7 lines in the basketball. This is Jay-z secretly telling you that he is God and you should worship him. The word Nets is obvious. Jay has caught you into his net of evil and will not let go. Uh, take that take that.
eat a meaty dick
lmao
Good you can have them, they suck anyway.
Mother Fucker, at least we still have the Devils.
I like the logo. It has a subtle message of generic glory. Sorta like Big Sean’s album cover.
I guess everybody in his circle was too scared to tell him that shit is wack as fuck….OH WELL! #yesmen
nuff said….
The logo is garbage. For an NBA team with a new home and arena that’s a disappointment. Them shits look like the P.A.L Summer League logos they be having on the tournament jerseys lol. Epic Fail SMH. Other teams gon feel like they playing a scrimmage game against the Nets
CO-SIGN 1000%
FROM ** ANYONE ** THAT DESIGN IS TRASH
More drama queen bullshit.. A scrimmage game? Because of a fucking logo? Pipe down
@ ETK So its drama queen bullshit bc I think the logo ya fav rapper designed is wack? LOL Stop being so emotional you Stan ass nigga. Both them logos is trash and that’s my opinion. I could clown on it all I want. FOH
I like them. Simple and classic look.
that color scheme is taken, come up with something original
So are all other color schemes…no one in the NBA has JUST black and white…Spurs are black white and silver.
Jay-Z is the worst rapper ever.
If I thought you were being serious, I would tell you to listen to more rap.
To me this is just okay. I don’t know if they were going for something retro 60s era or what. They also need a proper mascot.
How about a camel?
Funniest shit i’ve heard all day.
“Designed logo”? How is this “designed”. I could have made this in Paint..
How much of the Nets does Shawn Carter “own” anyway?
For Brooklyn’s sake, maybe the 99.8% of the other owners will find something less than totally fucking wack.
this looks like vintage which is ok with me
Itll be changed sooner then later
lol, uglaayyy
damn…for $50, I could have done this using Microsoft Paint…
50$?! i could of done this shit for free. freestyle with a crayon.
All these people frontin on the logo fuck sake don’t be so materialised Nike gotta tick, Adidas got 3 stripes & Reebok for fuck sake got there name!
Interesting – minimalist approach – Phncn MRchntz
Problem is Deron Williams will probably high tail it now that they easily missed the playoff’s. Without him, you won’t have a shot at nabbing Howard, so now you’re missing two superstars who can put people in the seats. Forget new logos. Get a new team.
lmao thats what happens when u have a rapper tryin to do a logo designers job…thats like me sayin i can make a platinum album yet ive never picked up a mic before stay in your lane jay
fuk u hiphopdx and your sellout ass for havin 30 sec ads before every video what is this yahoo.com
LMAO. “Sellout” – You little children never fail to amaze me. Honestly…
jay z got money and power but aint got talent wtf is this bullshit
haha espn was rippin on that lame shit
People are saying its poor – but what the fuck do you want from the logo? Fucking glitter and pasta shells? “I could’ve made it in paint” Again, so what? Do you want ’em to fly up on a rocket, do it in Photoshop while doing jumping jacks? Seriously.
u mad bro?
This bitch nigga took my state’s team, now I’m teamless lol
we will trade you give newyork back our football teams and you can have the nets
Nah fuck that rather stay teamless
FUCK JAY-Z THIS IS YMCMB
I wish I’d spent some time with Bey in bed while Hov was designing dat bullshit logo of a team dat neva gon win a championship. Nah I respect Jigga!
WHAT RHYMES WITH RACE TRAITOR DOGSHIT?
What the fuck u mean little ass doggshit???????
“jay z got money and power but aint got talent”
And you’re just oozing with it huh? Go stock a shelve little man.
bringing a negro league feel to the nba if you ask me. old school mitchell n Ness feel
mitchell and ness negro league type feel. bringing that vibe to the nba.
Hahaha. Not much of a graphic designer eh? Well, can’t be good at everything I guess
I’m looking forward to the Nets playing in Bk.
Hard Beats, thesoundllc.com
NETS does not look alligned. The “S” is higher than the “N” and Jay wouldnt have put it togeather he would have just had imput.
right, because the logo is supposed to be some graphic masterpiece made thru Photoshop with shadowed effects and shit
it’s obviously a retro look, and it comes off well(the right logo is better tho)
and all the graphic designers are shaking their heads like wtf..
Jigga should’ve neva designed dat logo he should’ve left to the muthafuckin professionals.the logo lacks appeal its gonna be the worst of all I mean check out the other teams logos…. Quite superb!!
WACK as FUCK~
This is not a very good logo.
It seemed like he went for the retro look and it failed. The logo on the left looks like the nfl apparel logo. He needs to go back to the drawing board on this one.
this shit tough
Fuck BroKKKlyn Gay-Z give me back my shit nigga
BITCH NIGGA TRYNA GET SOME STREET CRED TELL DRE I’M ON ONE
he got more street cred then you why you hating for bro whats the point ?
Bitch I’m hood bitch can’t you see bitch everytime you see me in the hood, is because I’m so hood, but when you in the hood bitch, is because you stuck on that mothaphucka
Thoro niggas backed Jay’s past several times, so shut the fuck up, you queer.
Being “Hood” played out in 2005 bra! Get your game up!
Bitch if shit played out bitch then why niggas still say it bitch fuck you bitch get a cok up in your ass bitch shut the fuck up bitch
Did he make this in paint?
Got money forever and you ain’t got shit, I got ice in the wrist pussy on the dick fire in the weed and I came from the ghetto!!! How many hood niggas you know that got rich like me!? Y’all should be glad for me, instead of being jealous of me. Look at my car, look at my watch. And I ain’t had to sell drugs, just had to suck some cock and give it the ass to some fat dick having ass niggas.
Man this shit is history in the making. jay-z and some other no names owning the brooklyn nets. new team, new logo, new stadium. wake the fuck up. its a good look for hip hop too. why all the hate shit all the time? i cant wait to rock the gear for this team. its some fly black n white shit in a black and white world.
i’ve seen ascii art more compelling. The Barclay Center emblem is 1000x times more stylish, no bs.
haha, jay-z’s nets? he owns i think like 1% of the team
cant believe all ma ancestors died fo this coonery …..
Ancestors that fought and died for you to get educated , yet you type like a moron.
Okay, I love Jay’s music, but he only owns 5% of this team. The real owner is a Russian billionaire who owns about 80% of the Nets. Will u writers please stop this.
He owns less than 1% bitch
my man jayz stays winnin while nas stays $6mil in debt with the IRS
You call winning owning 5% lol get off DX wit the BS!!!! LOL!!
yeah but ya boii nas also handed it to hov..i love jay but nas had em
Jay won that battle sorry brother…
http://16bars.ning.com/?xgi=0rs8DPRhjI3J6x
Hahaha, you iditios. That 5% are more than Nas’ debts. Jay is the GOAT and stays winning.
WTF is wrong with u bitches? Jay owns less than 1% of Nets? Are u kids crazy?
You young kids need to learn a thing or to about wealth building. Weather Jay owens 5% or more the fact that he is part owener of a team will forever be a cash cow for him. You think 5% is a small amount but his percentage is in the millions. So I would relax with your hate. He may not be your favorite rapper but he’s for damn sure the best businessman in hiphop.
Wassup my nigga? I haven’t seen u in a while? Where da fuck u been hiding at? lol. Jay owns less than 1% of the Nets tho.
Agree with the post below me….5% of a multi-million-dollar NBA franchise is still a huge chunk of money, and Jay will profit for years.The logo is ok, I kinda dig its old-school negro league inspired look, not a big deal either way but not bad.
HEY, I GOT AN IDEA! LET’S GET A GENERIC CLIP ART LOGO AND SLAP BROOKLYN ON IT! GENIUS! **Hov the designer….nah…**
Jay-Z owns 1% fucking percent of the Nets so don’t hype it up so much. They tried using him to lure LeBron and other athletes to the Nets. Not going to work. Can’t knock his hustle though.
MSPAINT IN DA HOUSE!! This is just ridiculous.
yeah this design is about as bad as snoop tryna make beats. damn that looks wack!
MICROSOFT PAINT 2012
LOL!!
FUCK JAY Z
BLUROC SKIBEATZ NIGGA
Hi everybody, I’m gay and I love to get fucked by a big black dick
Hi everybody, I’m gay and I love to get fucked by a big black dick.
I come thru n sum reel foolish, n dey lyke “Boy u a fool” I’m lyke “NA NA NA” laughin at u niggaz lyke “HA HA HA”
I’m not sure if it was discussed, but after reading a few of these lame an uninspired comments. I plain stopped reading further
The Logo is paying homage to the old school subway system signage. The shape of the symbol and the colors all hark back to that time youngsters…
Oh and part owner is part owner. What does anybody here own besides kicks they prolly stole from some loser on the block. His stake brings in large amounts of duckets most of us will “never” see. We should be proud and support our own that has made something of himself. Regardless if we dig his music or not. Period!
New York STAND UP!
1% to 5% of 1 billion dollars is not small change.
Jay stake in the Nets are worth 50 million bucks. How much is your stake worth, did you give your mom your part of the rent money.
Bitch, he owns less than %1 of the Nets Bitch. Bitch, that is not up to 50milli bitch. U suck dicks bitch
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