J. Cole has poured cold water on expectations that his new album is coming soon after getting fans’ hopes up with a recent blog post.
In his second post on his newly-launched blog The Algorithm, which can be found on his Inevitable website alongside his audio series of the same name, Cole denied that he is in album rollout mode and explained that the blog is simply a place for him to share things that he likes.
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“Ib told me some people was thinking this blog meant an album was about to drop,” he said, referring to his longtime manager Ibrahim Hamad. “Nahhh. Not exactly.
“When it’s time for something you will know. This is not that. I just wanted a place to share documentaries I be watching on YouTube and songs I fuck with.”
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Cole, who turned 40 on Tuesday (January 28), then thanked fans and friends for their birthday wishes: “Thank you to everybody for the love today in the form of the comments, the chat and all the texts I got that I’m trying to reply to while also spending time with family and friends. I do appreciate it.”
The Dreamville rapper also posted a link to the dancehall track “I Am Blessed” by Mr. Vegas, which he called “the anthem for the day.”
J. Cole only launched his blog on Monday (January 27) and wrote in his first post: “This is just a place for me to share. I been wanting a lil blog for years. Somewhere to post random shit I fuck with where the audience is way smaller than it is on the social media platforms. Finally pulled the trigger, bare with us as we still developing this page and the layout.”
He also posted a link to L.A. rapper Ahmad’s classic 1994 track “Back in the Day” and added: “Been loving this song since I was like 9 years old on Lewis street begging my mom for a bike I heard about called a GT performer. Now at midnight I will turn 40. Might save the sentimentals for a post tomorrow.
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“But in a nutshell I’m GRATEFUL. Happy new year to yall and God bless. 2025 will be a good one.”
Some fans interpreted his promise that “2025 will be a good one” as a hint that his seventh album The Fall Off will drop this year.
After all, Cole previously suggested that the long-awaited project would arrive ahead of the fifth and final iteration of Dreamville Festival which takes place in April.
At the close of his 2014 Forest Hills Drive 10th anniversary concert at Madison Square Garden in December, the North Carolina native told the crowd: “I’ll see y’all at Dreamville Festival. Hopefully I’ll have something new to perform for y’all.”
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First teased five years ago, The Fall Off will serve as the follow-up to 2021’s The Off-Season and is rumored to be J. Cole’s final album.