With the Hip Hop world buzzing about his new record “Death of Auto-Tune,” Brooklyn rapper Jay-Z recently called intoPhiladelphia’s Power 99 [click to listen] to clarify his comments on Auto-tune, as well as to explain what he has in store for the release of Blueprint 3.
After calling the excessive use of Auto-tune a “gimmick,” Hova used the example of a fast food restaurant commercial to prove his point. “There was a Wendy’s commercial where they were playing around and some singers were singing in Auto-Tune. That’s the day you know you gotta get rid of it…Like Wendy’s? Come on man.”
Continuing, he stated, “You need to have some type of talent for making music. If it’s just a gimmick then you’re doing music a disservice. I love music. This is the thing that saved me, so I feel like I have to protect it.”
As a rapper who has stayed relevant since his debut album in 1996, Jay-Z explained why people still go to the store to buy his records. “I don’t chase new generations or things like that. What is consistent in my music is truth. It’s emotion and a truth in my music, and that’s why I’ve been able to have 11 albums.” Adding Jay, “People should follow a point of view and not an age. A point a view is ageless and timeless.”
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With that said, he gave his own thoughts on why artists nowadays lack longevity. “When you dialed into an age group, that’s when you’re only around for two years.”
Currently slated for a September 11th release, Jay-Z explained the significance behind putting Blueprint 3 out on a Friday. “[The Blueprint] came out the same day as the tragedy, so I wanted to bring it full circle. I want to do some charity concerts and give all the benefits to the families and the fire department.”
Special thanks to Q The Question.
