Fed up with the current state of Hip Hop and what he calls “bubblegum Pop” rapper and actor Ice-T has decided to create his own digital label.
According to the New York Daily News, the Law & Order: SVU star will be launching his digital label which will be put out by EMI in the near future.
“I’m starting a digital label through EMI,” Ice-T explained to the Daily News. “I’m trying to get back to more Hip Hop. To me, music right now is like Disco. It’s very sing-songy, and nobody’s dealing with content. That’s what I miss. I miss Tupac and Big. You got Lupe Fiasco [click to read] and T.I. [click to read] now, but in general, we’re swamped with bubblegum Pop.“
Ice-T currently has five artists from different parts of the country signed to his label.
“We’ve got an artist from L.A., a group called Certified from Washington state, Born Twice from Houston, and a Korean kid from New York. I’m playing the whole map,” Ice-T revealed.
In 1987, Ice-T released his first album entitled Rhyme Pays. Since the release of Rhyme Pays, Ice-T has gone on to release upwards 10 albums. In the late ’90s, he had operated a previous label, Coroner Records, where he released his 1999 Seven Deadly Sins album. He has starred in a number of films including Breakin’ and New Jack City.
Ice-T currently stars as Odafin “Fin” Tutuola on Law & Order: SVU.