Kid Cudi, the rapper behind the hit song “Day N Nite” has finally found a label to call home. On April 15, it was announced that the Ohio-born rapper will be joining Universal Motown.
“Kid Cudi is at the vanguard of a game-changing new generation of artists,” Universal Motown President Sylvia Rhone explained in a statement. “He crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. Cudi lives easily in the Hip Hop, Indie Rock, Pop, and R&B worlds – a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. There are no clichés in what Cudi does. He is a breath of fresh air – a dynamic and important new voice, not only in the next phase of Hip Hop, but as a groundbreaking trendsetter who represents the future. I am thrilled to welcome Kid Cudi into the Universal Motown family.”
Without the assistance of any major label, Kid Cudi has managed to begin a successful career. His song “Day N Nite” has managed to stay on the Billboard charts for an impressive 96 weeks, peaking at the number seven spot on the Pop 100 chart. The song is also a Top 5 download on iTunes.
Currently, Kid Cudi is working on wrapping up his debut album Man on the Moon: The Guardian. The album is expected to be released later summer 2009.
Aside from wrapping up his debut album, Kid Cudi also has plans on starting his own label entitled Dream On with friends Emile and Plain Pat.
“Partnering Kid Cudi with Universal Motown and Sylvia Rhone couldn’t be a more natural fit,” Emile and Plain Pat explained in a statement. “They were the first major company to take notice of our movement and truly grasp our vision. We are thrilled to extend and deepen our relationship. It’s a great feeling to watch the world discover the talent we saw in Cudi over these past years.”
Dream On is expected to launch later this year as a venture with G.O.O.D. Music.