When Jay-Z told the world that he wasn’t “a business man, I’m a business, man,” the world seemed to take notice. After humble beginnings with a once independent Roc-A-Fella Records, Mr. Carter rode his success to the top of the charts and the top of the boardroom.

In a new interview with Best Life, Jay-Z dropped some gems on business, personal tastes, and the secrets to his success.

On his personal tastes: “I’ve always wanted to stay true to myself, and I’ve managed to do that. People have to accept that. I collect art, and I drink wine…things that I like that I had never been exposed to. But I never said, ‘I’m going to buy art to impress this crowd.’ That’s just ridiculous to me. I don’t live my life like that, because how could you be happy with yourself?”

On business: “My brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.”

“The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time, whatever direction I’m heading in. And hopefully, everyone follows.”

To read the full interview, click here.