As rumors circulate and new information is slowly being revealed about the recent unfortunate events surrounding R&B singers Chris Brown and girlfriend Rihanna [click to read], both artists are already feeling the backlash.

After leaving Clive Davis’ annual pre-Grammy bash at around 12:30 a.m. Sunday morning, 19 year-old Brown reportedly got into a physical altercation that left a female victim with visible bruises and cuts to her face. Later on, police confirmed that the victim was indeed pop singer, Rihanna. Both artists, who were scheduled to perform that night at the Grammy Awards, bowed out of the night’s events. Brown turned himself in later on that evening and was released hours later on $50,000 bail. After being arrested and facing charges of making criminal threats, Brown has hired criminal attorney Mark Geragos who is most known for defending Pop star Michael Jackson and actress Winona Ryder.

After Brown was booked and released on bail following the incident, the Wrigley Corporation released the following statement.

Wrigley is concerned by the serious allegations made against Chris Brown,” stated the Doublemint owner, who funded Brown‘s advertisement/hit single “Forever” [click to read]. “We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved.”

The advertisers behind the Milk Mustache campaign expressed similar concern and stating they are “taking the allegations against Chris Brown very seriously.”

Meanwhile, NBA representatives confirm Brown has withdrawn from all of this year’s scheduled events at the NBA All-Star Weekend in Phoenix. Rihanna has also postponed Friday’s sold-out concert in Kuala Lumpur, Malaysia as well.

After both and the Los Angeles Times quoted unnamed sources stating Rihanna was the victim of a horrific attack, most likely by Brown, a family member has stepped forward. Yesterday, Rihanna‘s grandmother, Clara Brathwaite, told Barbados’ leading newspaper The Daily Nation, “I don’t want people to worry. Rihanna is fine and she is doing well.”

Brown is scheduled to appear in court on March 5.