“I have been a big fan of Diddy and the Sean John clothing line for
years,” Nelly said in a statement. “So, when they asked me to work with
them, it was a real honor. I hope my fans will enjoy this campaign as
much as I did shooting it.“
Nelly will have the opportunity to model clothing from the Sean
John underwear and loungewear line which will include briefs,
boxer-briefs, boxers, undershirts, pajamas, robes, and more.
have known Nelly for many years and I really admire his work. To me,
Nelly is the quintessential definition of the Sean John man,” Diddy
explained in a statement. “He has the attitude, the swagger, and most
of all the physique that our customers can both aspire and relate to.
And let’s be honest, all of the ladies out there are going to be
thanking us for this campaign.“
Aside from being the newest spokesmodel for Sean John, it is interesting to note that Nelly still has his Apple Bottom line and, as many may recall, had his own men’s clothing line called Vokal back in 2000; the line shut down production in 2004.
Nelly is also preparing for the release of his latest album Brass Knuckles which will hit stores on September 16.