The White Stripes founder Jack White had a few questions for Snoop Dogg and Master P after they unveiled the D-O-Double-G’s new Snoop Loopz cereal.

The guitar impresario and noted Hip Hop fan, who’s currently on an expansive international tour in support of his latest albums — Fear Of The Dawn and Entering Heaven Alive — shared an Instagram post with a photo of the box, demanding more details on the marshmallow claims.

“I would like to personally congratulate Snoop Dogg on his new cereal release and a pat on the back for its charitable benefits that it will be producing, nice one,” White wrote in the caption. “But I do have a couple of important questions about the box that the cereal is delivered to customers in; in the press release from Broadus foods, the photo of the cereal box contains the words ‘MORE MARSHMALLOWS.’ More than what? if this is in fact a brand new cereal, it can’t be more marshmallows than ‘before.’

 

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But White wasn’t done there. His curiosity appeared to get the best of him — or maybe he was sippin’ on gin and juice, smoking some chronic or simply had too much time on his hands in between shows, so he wound up contemplating a cereal box.

“Is it a statement that this cereal has more marshmallows than say…a bag of sand, or a typical caesar salad? Or, is it a DEMAND from Snoop Dogg himself that we just have more marshmallows in this world in general? That last theory is my hope. Lastly, the photograph on Master P’s instagram shows a DIFFERENT phrase, an un-plural ‘MORE MARSHMALLOW’ without the ‘S.’ Photo attached, answers demanded.”

Naturally, the weed jokes started quickly, with one commenter writing: “I’ll have what you’re smoking, you get it from Snoop? Another said, “They are far too high for this right now, Jack.” And there’s a high probability Snoop Dogg is stoned, but that hasn’t stopped him from making business moves.

Snoop Dogg Launches His Own ‘Snoop Loopz’ Breakfast Cereal Brand

The No Limit Records CEO shared a video of the cereal box earlier this week set to Snoop’s 1998 No Limit Records single “Still A G Thang” and declared they were going to dominate the grocery store game.

“Broadus Foods introduces the best tasting cereal in the game Snoop loopz,” he wrote in the caption. “@snoopdogg we’re taking over the grocery stores. Snooploopz.com The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle!”

Founded by Snoop Dogg, Broadus Foods carries a range of Mama Snoop’s breakfast products, including cereal, oatmeal, grits, pancake mix and syrup while supporting the charitable organizations Door of Hope.