After years of turmoil as a result of the Dave Mays/Benzino era, The Source is finally looking to reclaim the throne in the magazine game. During the post-Mays/Benzino era, The Source has been looking to find financial footing while remaining competitive in the dwindling space of print magazines. It seems that they now have it.
B.E. Greenwich, a division of the highly successful Black Enterprise magazine, and the North Star Group, led by entertainment lawyer L. Londell McMillan (who has represented the likes of Russell Simmons, Kanye West, Prince and Michael Jackson) have purchased stake in The Source and look to revitalize the self-proclaimed “Hip Hop Bible.”
With new ownership at the helm, The Source will begin its new campaign with a new magazine layout as well as looking to jump headfirst into online territory with a new website and mobile platforms.
The first issue in this new era for the magazine will feature Nelly on the cover as well as articles on Barack Obama, Yung Berg, a revamped Dimepiece section, the new Hipster Rap phenomena, Immortal Technique, RZA and more.
“The Source belongs to Hip Hop,” says Jeremy Miller, the President of The Source in the magazine’s opening pages. “There is a new era at The Source and it will be exciting to be a part of its growth and evolution.”