Nicki Minaj has reportedly struck a a multi-year, global partnership with Maxim betting arm MaximBet. According to Maxim, the platinum-selling rap star will bring her style and ethos to MaximBet to “illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.”
Nicki will also serve as Creative Director for Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious iGaming plans.
“I don’t think I’ve ever been prouder of a collaboration,” she said in a statement. “Merging business savvy power moves with my natural, creative, sexy, fun and fashion-forward expression is just so spot-on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”
I am so proud & excited to be the newest @MaximBetUSA investor, advisor and first global ambassador & creative director of Maxim‼️‼️‼️🎉🎉🎉
— Nicki Minaj (@NICKIMINAJ) May 31, 2022
MaximBet is currently live in Colorado with market access in 11 additional U.S. States and the Canadian province of Ontario. As the only true lifestyle sports betting brand in the industry coupled with “money can’t buy” experiences, the groundbreaking partnership with Nicki Minajwill bring even more electric energy to the company.
“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” MaximBet CEO Daniel Graetzer said. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”
Nicki’s latest business venture draws parallels to Cardi B’s partnership with Playboy. the Grammy Award-winning rapper was named the brand’s Creative Director In Residence last December. Its parent company, PLBY Group, said its year-over-year revenue has grown 63 percent and is now $69.4 million since Cardi climbed onboard. The PLBY Group’s direct-to-consumer revenue also increased at 125 percent year-over-year to $49.6 million.