Phife Dawg, one of the founding members of the legendary Hip Hop group A Tribe Called Quest, passed away in 2016, but his memory continues to live on through the music. The late MC’s team unleashed his first posthumous album, Forever, on March 22 and fans are getting more content from the project rollout thanks to a new music video.
On Thursday (March 31), the official music video for “Phife Forever” was released, and it comes with a knockout punch of emotion. The Tony Reames and Dion “Rasta Root” Liverpool-directed video has various photos and archival footage of Phife before his death mixed in with the actual lyrics from the song appearing throughout the video. The somber video tugs on the heartstrings as fans relive the Five-Foot Assassin in happier times.
“When I first heard ‘Forever’, I was not prepared for the depth and honesty,” Reames said in a press release. “It took me a long time to let it all sink in. DJ Rasta Root came up with the idea of personal photos and videos to match the message for the video. The lyrics are also all in Phife’s own handwriting. We scanned in a lot of his writings to create a font as if Phife himself was telling you the story. I’m forever grateful to be around Phife, his family and everyone we met along the way.”
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The Five-Footer died at the young age of 45 on March 22, 2016 from complications stemming from diabetes.
Stream Forever below.