Saweetie has been revealed as sportswear brand Champion’s new Global Cultural Consultant in a newly-created role. Rolling Stone announced the news on Monday (March 14), which finds Saweetie starring in the company’s “Get It Girl” campaign, based around her song of the same name from HBO’s Insecure.
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The campaign puts a spotlight on 12 female college athletes demonstrating the “confidence to play by their own rules and look good doing it.” Starring alongside Saweetie, the women serve as brand ambassadors for Champion and are also being provided with mentorships.
“My relationship with Champion runs deep, as an athlete and lover of streetwear,” Saweetie said in a statement. “It’s been a go-to brand since high school! This campaign and partnership hit me on a personal level and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”
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She added in an Instagram post, “Big plays only!!! Thank you @champion for trusting me as your new Global Consultant!!! So excited to share my love for apparel and women in sports through the ICY-Champion projects to come. Shoutout to my sporty icy girls this 1s for you.”
Champion’s Vice President of Global Marketing, John Shumate, spoke on welcoming Saweetie into the company and their goals for the collaboration.
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“We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” he said. “Saweetie is an inspiration for self-expression and with her ‘Get It Girl’ anthem, we want to unite all women with Champion athleticwear solutions designed of everybody, every shape and every workout.”
Signed to Warner Records, Saweetie released her latest single “Closer” featuring H.E.R. in February. The song is expected to appear on her debut album Pretty Bitch Music, which doesn’t have a release date yet.
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