Bow Wow made a name for himself as one of Hip Hop’s first child stars. Once he began taking a hiatus from the music scene as he got older, Bow Wow found success with several business ventures.
One of the biggest deals the Ohio native signed off on was a haircare company called KISS Products Inc. that made him the face of their durag line. Bow Wow’s face was seen across beauty shops across the country, and now the partnership is looking to get even bigger.
On Monday (January 31), KISS announced Bow Wow as their new brand ambassador and content creator for their high-performance textured hair care brand, KISS Colors & Care. The 34-year-old will work with editorial, press, and KISS store events throughout the year.
View this post on Instagram
“From the jump, I’ve been a fan of the KISS brand and everything they do to help us push the culture through hair. I knew from day one, our collaboration would be the perfect fit because I know they care about their customers and giving them the best, top-of-the-line, products,” Bow Wow said in a statement.
SVP of Marketing Annette DeVita-Goldstein added, “Here at KISS, we have been long-time fans of Bow Wow, inspired by his creativity and personal style. He is an iconic figure who has influenced generations of consumers through his music and films. He is the ideal partner for the brand’s new men’s collection. Bow Wow embraces the power of self-expression through not only his work but his style, particularly his ever-evolving hairstyles.”
Bow Weezy will be dropping five different products with the new company, which fans can check for at KISSColors.com, Walmart.com, and select Walmart and Kroger stores. The collection will include black and burgundy-colored Power Wave Crushed velvet durags, a Twist King styling tool and Power Wave boar brushes in palm-sized and with a handle, which will drop later this spring.