NBA YoungBoy dropped his latest track “Bring The Hook” ahead of the release of his Colors mixtape on Friday (January 14).

One bar that got just about everyone in Chicago talking was when he took a shot at the famed O Block neighborhood in the Chi’s Southside, where rappers such as Lil Durk, the late King Von, Chief Keef and more once called home.

“N-gga, this that Squid Game, O Block pack get rolled up/Murder what they told us, Atlanta boy get rolled up,” YoungBoy raps on the song, much to the dismay of Chicago natives.

The menacing lyrics caught the attention of Lil Durk and Von’s sister, Kayla B, who both seemingly responded in subliminal fashion on social media on Wednesday (January 12).

“Don’t claim it if you ain’t do it you still a bitch,” Durkio captioned his Instagram photo, which finds him flexing stacks of cash, chains and posing next to a canvas of King Von from his Welcome To O’Block album photoshoot.

Kayla B echoed the sentiments of the OTF leader and chimed in on Twitter with, “On Demon time in the house on house arrest? Get in these streets.”

Fellow Chicago rapper Lil Reese also went after NBA YoungBoy, claiming he’s just copying the flow that’s trending in Hop Hop right now. “That ain’t no demon time he just rapping like the rest of these rappers all rap,” he wrote.

The day before his death, King Von revealed during an interview with Akademiks that he had no real issues with NBA YoungBoy and there wasn’t an actual beef.

“They be saying that a lot,” he said. “It’s like, we got the same issues and hoes and then you know how the internet will try to make it.”

King Von Clarifies He Has No Real Beef With YoungBoy Never Broke Again

However, tensions were once again raised when Von was killed by an associate of Quando Rondo, who is signed to Never Broke Again Records, outside of an Atlanta hookah lounge on November 6, 2020.