Juice WRLD’s second posthumous album Fighting Demons arrived in December and Grade A Productions returned to unleash the visual to the project’s eerie lead single “Already Dead” on Wednesday (January 5).
Juice’s personal photographer/videographer helms the clip in the director’s seat. The late Chicago native is a samurai warrior in anime form where he engages in sword fights and battles a mythical dragon in the visual.
The clip breaks off in the middle and cuts to a motivational speech from Juice WRLD with highlights of him in the studio recording and on stage.
“And even if it seems impossible, it’s very very possible,” Juice WRLD says. “Don’t get nervous. If you have a big goal, just chip away at it until you get where you need to be.”
Fighting Demons debuted at No. 2 on the Billboard 200 in December with 119,000 total album-equivalent units sold in the first week.
Earlier this week, a never-before-seen video of Juice WRLD freestyling hit the internet. Juice can be seen messing around with a Beats Pill in his hand spitting rapid-fire rhymes over the heart with his girlfriend Ally Lotti loving every second of it.
“I’ll scratch your bitch, I’ll scratch her pussy, I guess I’m lottery winning/I feel like a lottery ticket/I’ll fuck your bitch for 60 seconds, that bitch paid me a million,” he raps.
Stream Fighting Demons below.