On Thursday (December 2), Playboy announced Cardi will additionally head Playboy’s new creator-led platform CENTERFOLD as the program’s Founding Creative Director.
“Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand,” Ben Kohn, Chief Executive Officer of PLBY Group, said. “I also can’t think of a better creative visionary to partner with us on the launch of CENTERFOLD. CENTERFOLD will revolutionize the creator economy just as PLAYBOY magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era.”
The 29-year-old Grammy winner will be in charge of Playboy’s artistic direction and help craft sexual wellness products, digital editorial content and exclusive merchandise aimed at expanding Playboy’s brand.
“It is a dream come true to officially join the Playboy family,” Cardi said in a statement. “I can’t believe this is real, for as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many Ideas already – I can’t wait!”
Cardi B has been racking up the accolades recently. The “WAP”collaborator made history on Tuesday (November 30) when she became the first woman rapper to ever have multiple songs certified diamond.
Her 2018 collaboration with Maroon 5, “Girls Like You,” surpassed 10 million sales in the United States on Monday (November 29), making it eligible for diamond certification.
Cardi’s breakout single “Bodak Yellow” had previously gone diamond in March.
“Wow I got two Diamond records!” Cardi wrote on Twitter. ‘Thank you sooo much @maroon5 for including me on this song and this is the song I cater to my daughter every time I perform it. I’m forever grateful.”