Twista‘s latest album Adrenaline Rush 2007 has not received as much publicity as he would have initially wanted. Actually, he’s been forced to rethink strategies due to his less than stellar album sales. Now, he’s speaking on the state of the industry, why he needs to release another single and why he’s hitting the stage with a cause.
“The value of a song isn’t the same as it was, say, 20 years ago,” The rapper told MTV. “It’s just dealing with the competition and what you have to do now. It wasn’t this much competition in the beginning stages of rap. With everyone around, it’s like, ‘Okay, let me put two songs out.’ Or, ‘Okay, let me put three songs out.’ Everyone is trying to top each other so much, you have to put so much more promotion into it now. You actually want to put it out. You want the label to do as much as they could possibly do. If I could have, I would have had videos for ‘Whip Game Proper,’ ‘Creep Fast’ and ‘Give It Up’ before the album dropped. You just have to get as much out of the label as you can.”
He’s also ready to become involved with the Jena 6 concerts. Recently, Mos Def spoke out against rappers who aren’t showing support. Twista agrees.
“I commend Mos for what he’s doing. It’s definitely time for more rappers to speak their minds, you know what I’m saying? I’m going to be there to show my support. This is stuff that was always paid attention to in the early days of rap. … You had artists like KRS-One speak up on a conscious level, and I always paid attention to him. ‘Cause I was raised in that culture of Hip Hop, and to see it come up again, you just want to be a part of it. Mos Def called out to people, and I felt him. I want to stand up, and I’m a proud, black brother. I’m going to represent. And it ticks me off to see anything come our way negative, especially today with what we went through. So I’m going to play my part, you know?”
new LP, Adrenaline Rush 2007 is in stores now on Atlantic Records.