New York, NY – Following the positive reception from the series premiere of BET’s No Limit Chronicles, the network is now focusing on the popular imprint’s late 90s, East Coast counterpart: the Ruff Ryders.
Known for introducing the world to the talents of DMX, Swizz Beatz, Eve, The LOX’s Jadakiss, Styles P and Sheek Louch (in their most accurate depiction) and more, the DMX, Swizz Beatz, Eve, BET’s upcoming five-part documentary series showcases how label founders and Bronx-bred Dean siblings Darin, Joaquin and Chivon became self-made millionaire moguls.
The film will feature interviews from all the aforementioned artists and premiere on Wednesday (August 12th) at 10/9c following the conclusion of the No Limit Chronicles.
Ruff Ryders Chronicles is produced by Entertainment One (eOne) and Creature Films, with Erica Hanson serving as executive producer for the project. Mark Ford and Kevin Lopez will operate as executive producers for Creature Films.
Most recently, the label’s historic impact came full circle on the Swizz Beatz co-created Verzuz series. While facing off against Snoop Dogg, DMX’s battle — boosted by Apple Music — raked in a whopping 500,000 viewers.