Social media exploded with reactions last week after a disturbing video from Marriage Boot Camp: Hip Hop Edition went viral. In the clip, Love & Hip Hop: New York personality Vado lunges at the neck of fellow co-star and potential romantic interest Tahiry Jose.

In the wake of the incident, Vado has been dropped by his merchandise company Starbreakers Entertainment who currently manages merch for Cassidy, Kidd Kidd, Six3 (Dorrough) and Nature. The company also has new stores launching for Onyx and CNN (Capone-N-Noreaga) in the near future.

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In a statement sent to HipHopDX, Starbreakers Managing Partner Derek Lemire revealed Vado’s contract has been terminated.

“I learned of last weeks events regarding Vado after seeing an affiliate post a HipHopDX link covering the story, and several affiliates contacted me and were very concerned,” Lemire tells DX. “It is never OK to aggressively put hands on a woman and we at Starbreakers cannot stand behind these actions or the lack of empathy and remorse that followed on social media. We wish Vado the best moving forward and hope he can grow from this situation.”

Shortly after the clip hit the internet, Tahiry took to Instagram to explain how “devastated” she was. She also insisted the incident wasn’t scripted.

“Let me be CLEAR for all the people that are saying that this was ‘scripted’ it is NOT!” she wrote in part. “As a woman that has already suffered physical abuse at the hands of a man why would I ever want to relive that? There is no check big enough for me to EVER play like that!”

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Tahiry 'Devastated' After Vado's Violent Incident Goes Viral

Rather than wholeheartedly apologize, Vado placed half of the blame on Tahiry, writing, “Nobody’s da victim we both were wrong doin me more because I’m a Man dat tried to take da better route but couldn’t once it was no apology n continuous of disrespect I lost it n went out like a Str8 Sucka. I apologize to all women once again but ladies please keep y’all hands to y’all selves #UsToo.”