J. Cole hasn’t appeared on any new music since Gang Starr’s “Family & Loyalty” single, which dropped last September. But on Tuesday (June 16), his hiatus ended when he dropped a surprise single called “Snow On Tha Bluff.”
Presumably inspired by the aftermath of the May 25 police killing of George Floyd, the slow, brooding track arrived on Spotify, TIDAL and YouTube in the form of a lyric video on Tuesday evening.
“Niggas be thinking I’m deep/intelligent fooled by college degree/My IQ is average/There’s a young lady out there she way smarter than me/I scrolled through her timeline in these wild times and I started to read/She mad at these crackers, she mad at these capitalists, mad at these murder police,” he raps in part. “She mad my niggas, she mad at our ignorance, she wear her heart on her sleeve/She mad at the celebrities, low key I’m assuming she talking bout me.”
“Snow On Tha Bluff” is produced by the Dreamville founder and Wu10 and is a solid indicator of where Cole’s head is right now.
The title for “Snow On Tha Bluff” comes from the 2011 documentary of the same name. Directed by Damon Russell, the film revolves around Atlanta “robbery boy” and crack dealer Curtis Snow who stole a camera from some college kids during a drug deal and used it to tell his life story.
Cole joined the Floyd protests in his hometown of Fayetteville, North Carolina late last month. Although he was more than willing to speak with fellow protestors, he asked that no one take photos of him so it wouldn’t “detract” from the primary message of the protests.
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Since then, Cole has stayed vocal about current events. Earlier this month, he called the Minneapolis City Council’s plans to defund and disband the city’s police department “powerful.”
Listen to “Snow On Tha Bluff” via Spotify above or YouTube below. Keep scrolling for the lyrics courtesy of Genius.
‘Please, shes mad at you N1g gers for killing your ien 20x more than police’ if your going to use racist terms atleast stay consistant 🙂
Your own*
I’m only racist online because people like me are historically cowards. I will never live my weird, pathetic, racist truth offline because I am a pussy. I will never disrespect a minority, especially a black guy in their face without being heavily protected by other retarded racist whites…but hey, i LikE tHat rAP!
I once slapped a black guy for disrespecting me and he didnt absolutely nothing. Ur pussy when your not online trying to guilt someone or jumping a man
He was a pussy and you knew you had a strong possibility of getting away with it unscathed or you never would have did it
That never happened bro stop
Seems to me u cant handle the same energy you give to white people. Fuck your feelings.
I treat everyone accordingly. Respect reciprocates respect, which is logical…”I’m white, so therefore I’m better is” is the majority white way of thinking and logistically stupid as all hell. You will never spew your closeted racist rhetoric in the face of someone like me but you already know that
Nice…my ambien hasn’t been working, Cole like counting sheep
I’ll be back to ride J Cole’s nuts when the masses (my social group) say it’s cool…I’m white.
I was sick n tired of Noname so I dropped this shit. Now I’m gon’ back to making The Fall Off. Mind you, The Off Season gon come out a week before that. Meanwhile enjoy this lil song. Thank you.
J Cole man keep doing you and keep speaking real from the heart
You not Cole stupid
Love this. We need more hip hop like this again.
Nice flow by J Cole
Young Eeyore hahaha
Song is not good, it’s just rap, no change of flow, no excitement…he should’ve got Young Thug or Kodak on the track and maybe get a better beat aswell…tht shit song was boring
Look at that photo and tell me you don’t wanna punch this motherfucker right in the face
Since the majority of his fan base is white people and black people dont biy music so I figure this will probably go doble wood by next week
Nobody buys music anymore (Apple actually is shutting down the Itunes store for this reason, but I digress). Most people stream, and yes, ignorant fuck, black people do that too.
Fans need to stop holding rappers to these standards. Kendrick put out a whole album on systemic issues. Nigga need lives.