Cozz, REASON and Childish Major rob cardboard cut-out versions of J. Cole and Top Dawg Entertainment boss Anthony “Top Dawg” Tiffith in Dreamville’s new visual for “LamboTruck.” The track finds the three artists swapping tongue-in-cheek bars, lamenting their respective label woes.

Taking matters into their own hands, TDE’s REASON and Dreamville‘s Cozz finally decide to jump each other’s label heads.

“Cozz, look, I done been broke too long/Nigga bills too long, can’t hide that, nigga/Cole just pulled up in a Lamborghini truck/On the homies and God, we should rob that nigga,” REASON raps.

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“LamboTruck” appears on Dreamville’s Revenge of the Dreamers III, which also features Cole, DaBaby, Lute, J.I.D, Bas, EarthGang, Ari Lennox, Yung Baby Tate, Guapdad 4000, Ty Dolla $ign, Dreezy and more.

Before sharing the Neal Farmer-directed clip on Wednesday (April 1), Dreamville posted a video of Cole‘s stunned reaction as he watched Cozz and REASON rap back-and-forth about their plans to rob him.

Watch the “LamboTruck” video above.