Interscope/Geffen/A&M has partnered with Drinks Americas to market artist branded alcoholic and non-alcoholic beverages.
Eminem, Dr. Dre, Snoop Dogg, 50 Cent, Busta Rhymes, Common, Keyshia Cole and Daddy Yankee are some of the artists who may be used to market beverages with Drinks Americas.
“Our partnership provides us with a marketing platform to drive awareness of our premium icon brands through evens such as music videos, concert tours, album kick-off parties and other countless ways that cut across all media forums,” said J. Patrick Kenny, Drinks Americas CEO. “With our growing success, it is a natural fit to partner with the world’s largest music company.”
will also assist in the marketing and promotion of existing Drinks Americas
brands including Donald Trump’s Trump Super Premium Vodka and Willie
Nelson’s Old Whiskey River Bourbon.