It’s been over 900 days since Kendrick Lamar’s Pulitzer Prize-winning album DAMN. dropped. In that same time span, Gucci Mane has dropped five albums. In an era where attention appears to be the most valuable commodity, what is the balance between dropping too much and too little music? 

In this episode of HipHopDX’s The Breakdown, host Page Kennedy explores how constantly dropping music affects an artist’s career arc by looking at people such as Gucci, Future, Young Thug and more. Many of these artists built their fanbases through a rapid-fire approach of dropping music, but is it hurting or helping them in the streaming era?

We also take a look at how certain artists like K. Dot, Pusha T and Frank Ocean have earned a level of trust from their fans that allows them to take years off between projects and seemingly not miss a beat.

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Watch Less Is More Theory – The Gucci Mane Vs. Kendrick Lamar Approach To Dropping Albums up top.

And as always, check out previous episodes of the series on DX’s YouTube channel.