HipHopDX Premiere – With rap royalty coursing through his veins, Chris Rivers has been poised to make his impact on the rap world like his famous father Big Pun. But it doesn’t mean his path has been paved in gold. Being the child of Pun has undeniably been a gift and a curse.

So, with one foot in front of the other, Rivers has resurfaced with a new video for “Sincerely Me” video, a perfect way to announce his recent deal with Mello Music Group and forthcoming album.

Titled G.I.T.U. — or Greatest In The Universe — the project is expected to arrive on August 16. “Sincerely Me” is dedicated to his later father and boasts a collage of some of his father’s classic videos and Rivers in front of a Pun mural.

G.I.T.U. is a title that fully encompasses the feel of this body of work,” Rivers tells HipHopDX. “It traverses my mental state, loves had and lost, stories of overcoming obstacle — both internal and external —while learning to love myself and becoming the best version of who I can be.

“Both as a person and an artist, this record breaks through the boundaries of my personal limitations. Everyone’s world is their own, everyone has their own universe that they are in control of and in mine, I’m undoubtedly the ‘G.I.T.U.'”

“Sincerely Me” serves as a heartfelt homage Rivers used as a letter to his father.

“I wanted to tell him about my life and the things I have been dealing with since his passing,” he adds. “My emotions range from forgiveness and hardships to triumph. It’s a lyrically compact display that I feel shows my growth as both a human and as an artist.”

Watch the Trikx-directed video above and pre-order the album here.