After recently completing a tour with Strange Music’s Stevie Stone, Madchild is currently back in the studio working on new material before his appearance at the Gathering of the Juggalos next month and his upcoming Canadian run this fall.

Fortunately for his fans, the Swollen Members MC managed to make some time to shoot a new video for the Rob The Viking-produced “Myself,” which is taken from his latest album, Demons.

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Directed by Luke Connor, the visual finds Madchild rapping along with clones of himself as his head inflates. The symbology of the ever-expanding head speaks volumes.

“The song ‘Myself’ is the bonus hidden track at the end of my new album Demons,” Madchild tells HipHopDX. “On this track, I’m just having some fun reflecting on how much of a self-centered asshole I’ve been in the past. I guess all rappers have to be a little self centered, but I think I got past the asshole part in life now [laughs].”

Demons was released on April 23 via Battle Axe Records and boasts 16 cuts from the veteran Canadian rapper.

Cop the album here and watch “Myself” up top.