Eto, who is known for his collaborations with DJ Muggs, will be releasing a new album titled Long Story Short with producer Superior. Before the LP drops on April 12, the duo looks to build anticipation by premiering the video for its lead single “Fortune.”
“We filmed the video for ‘Fortune’ in the beginning of January,” Eto tells HipHopDX. “The winters up here in Rochester are some of the worst around. My boy came up from Brooklyn to film and by the time he got here, there was several feet of snow on the ground. He had to try and push through. What you see in the video is us in our element.”
Superior adds, “I wanted to produce an emotional track where the lyrics would get more attention. When Eto recorded and sent it back to me, I immediately knew that the track was special and also needed a video.”
Watch Eto and Superior’s “Fortune” video above. Cop the single and pre-order their upcoming album here.