Buffalo, NY – Westside Gunn, took to Instagram on Thursday (March 21) to announce the official launch of his brand new company Fourth Rope, which is dedicated to spearheading all of his wrestling-focused limited edition drops.

“I’m so excited ,” he wrote, stating the company was now live. “EVERYTHING is wrestling based but I’m incorporating everything else I love ART, FASHION, and Music, I’ll be doing everything from Limited ART prints, Mixtapes, Toys, exclusive Merch, PopUps.”

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Happy to Announce my new company FOURTH ROPE is OFFICIAL!!!! I’m so excited bc this is something that keeps me a kid at heart “WRESTLING” EVERYTHING is wrestling based but I’m incorporating everything else I love ART, FASHION, and Music, I’ll be doing everything from Limited ART prints, Mixtapes, Toys, exclusive Merch, PopUps… EVERYTHING will be 🔥🔥 Rare and Limited and this is perfect timing bc WrestleMania is coming and I’m planning on something DOPE so stay tuned, first official drop will be this Mon. During Monday Night Raw only 8pm-11pm est on BLIENTELE.com if U don’t get it then u won’t I told y’all I’m back to the regular program #4thROPE #ART #CULTURE #RARE #WRESTLING #GXFR #FourthRope

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Flygod promises all the releases will be both rare and limited. Luckily, Fashion Rebel junkies won’t have to wait long. He says the first official drop will be on Monday (March 25) during Monday Night Raw from 8 p.m. to 11 p.m. ET on BLIENTELE.com.

“Wrestling is my passion,” he told Exclaim back in 2018. “I love designing. I love collecting art, and I love wrestling to keep me like a kid. It keeps me grounded.”

Among the first items up for grabs is a red version of his “MEAN” Gene Okerlund tribute hoodie, which features an original oil painting by artist Mariella Angela.

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In Respect for ROYAL RUMBLE this weekend and in the Honor of the late “MEAN” Gene Okerlund I like to showcase the newest Art piece from the mind of FLYGOD and the strokes from the beautiful @itsmariel ppl we’re asking where was the song but I’ve Already made one for him so I thought ART would be most fitting ALSO this SUNDAY ONLY during ROYAL RUMBLE u can purchase my first Wrestling theme Shirt off my side brand based ONLY ON WRESTLING “4th Rope” Praises to the Ultimate Warrior 🙏🏽🙏🏽 and this painting in person is insane standing over 4ft #ART #FLYGOD #CURATOR #4thRope #Wrestling #MeanGeneOkerlund #UltimateWarrior #GXFR #ROYALRUMBLE #LEGEND #WWF #WWE #WCW #ECW #NXT #NWO #NJPWWORLD #CULTURE

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