New York, NY – Sprite recently introduced their new drink, Lymonade, and it’s exactly what you would expect according to the press release.
“The drink, which was unveiled Feb. 28, is exactly what it sounds like: Sprite with a splash of lemonade. ”
The Lymonade campaign recruits Rae Sremmurd for what proved to be both a fan favorite and derivative marketing move for the new beverage. The SR3MM rappers highlight each other’s styles in much the same way the Coca-Cola company is describing their latest thirst quencher.
“It’s about how one small change can make something completely new,” Swae Lee said about his new bag via press release.
The “Black Beatles” rappers are featured in the spot indulging in the drink as they turn up to the light and airy production.
Check out the full campaign and details at the official Sprite website here.