HipHopDX Premiere – Raised in Mississippi, Mercy ultimately made his home in Atlanta. Abandoned by his father as a toddler, the aspiring rapper suffered another blow a month after graduating high school when his mother was sent to prison. Unbeknownst to the outside world, Mercy began hustling to take care of his three siblings.
Through Instagram, he was offered a photo shoot at boutique streetwear store Wish ATL. So, he quickly jumped on a bus to Atlanta, hoping the opportunity would lead to more.
However, the trip was bittersweet. On one hand, the shoot landed him a gig with a modeling agency but on the other, his siblings were taken into the custody of the Mississippi Department of Human Services. At 18, he had no family to go back to in Mississippi, so he chose to immerse himself in Atlanta’s thriving creative community.
Legendary promoter J Wise, who was already impressed with Mercy’s talent, eventually connected with Babygrande Records founder Chuck Wilson who was “very impressed” with Mercy after seeing him perform at Diana Schweinbeck’s open mic competition.
The rest is history.
“There were a lot of great artists competing and he took over the room,” Wilson tells HipHopDX. “He’s ready and we are ecstatic to welcome him to the team.”
To coincide with the announcement, Mercy has surfaced with a new video for “See What I See,” which is produced by Chad Paul Ora. Directed by Cricket and shot in Atlanta, the visual exemplifies Mercy’s unique artistic direction and is just a taste of what’s to come from him this year. Mercy will also perform at this year’s SXSW Music Festival later this week.
Until then, watch the “See What I See” video above and cop the single here.