Skullcandy has launched “12 Moods,” a campaign built around the intersection of music, culture and board sports. Each month the company will highlight a different mood, showcasing an artist, athlete and color with exclusive product drops.
The campaign began, Wednesday (March 6) by celebrating their first highlighted mood, “Bold.” Coinciding with Women’s History Month, Skullcandy turned to sugar-trap rapper Rico Nasty and pro skateboarder Jenn Soto to spearhead the campaign’s first release.
Skullcandy believes both women are the perfect ambassadors to highlight how fearless and bold women are.
The campaign includes exclusive content from both the artist and athlete chosen each month. Rico delivers a tangerine-soaked live performance of her single “Guap (LaLaLa)” while Soto chronicles her rise as a skateboarder.
Jessica Klodnicki, Chief Marketing Officer of Skullcandy, spoke about the initiative saying, “To us, music is all about feeling and nothing affects our moods like music. The ’12 Moods’ initiative is our unique way of celebrating those moods with Skullcandy fans.”
Looking ahead, Skullcandy will showcase their mood “Elevated” in April, “Fresh” in May and “Empowered” in June. Skullcandy will unveil each month’s athlete, artist and color as the initiative continues.
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All products will be available for a limited time on Skullcandy’s website.
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