Dreamville – For his latest buzzworthy single “Middle Child”, J. Cole is being both cryptic and direct with his messages for the official music video.
Directed by fellow North Carolina artist Mez, HipHopDX’s 2018 Rapper of the Year juggles his time between doing mudslide donuts with the homies, hanging out in the morgue with a slew of his “casualties”, and even retreating to a winter log cabin to plan more attacks.
Mez — most famous for his Dr. Dre Compton guest spot — took to Instagram to relieve his thoughts on constructing the visual.
“Crazy…I wrote and directed the ‘Middle Child’ video,” he began. “Thanks to the team I had jumping those hurdles with me. Special thanks to @Scott_Lazer for being such a selfless genuine dude. I’m not normally a fan of the IG long talk, but if this is gonna be the 1st time I do this, it’s worth it. I’m so thankful my big bruh @realcoleworld believed in me like this. He took a shot on me because he said my ideas were always next level and so was my taste. I’ve got a lot of love for him for that amongst many other things. I thank God for letting me rise to the occasion. The first time I ever directed a video it ended up being for a billboard top 5 record.”
He continued, “I’m Big blessed. Nobody knows I’ve been writing video treatments for years now. People also don’t know I’m still dealing with the business side of music right now. (For anyone who asks where’s my projects etc etc) When shit got slow and got stressful, I never stopped being creative. I’ve been working in the cut so as soon as opportunity presents itself, I’d be ready. And this is the 1st of many examples. I’m going to be present in music fashion and film. I remember a time when I wouldn’t say what I’m bout to do out of fear of fans or industry people doubting me like I can’t do it. Projecting they fears on me. Never again. The stars are aligning for ya boy. I just had to be patient. @heirsentertainment going up.”
Check out J. Cole’s “Middle Child” up above.