MTV has announced plans to revamp the popular Celebrity Deathmatch series. According to a press release, Ice Cube has signed on to executive produce the show alongside series creator Eric Fogel and his Cube Vision partner Jeff Kwatinetz.
Cube Vision currently produces Hip Hop Squares for MTV’s sister brand VH1.
“We’re excited to grow our partnership with Ice Cube and Cube Vision to reimagine this fan favorite,” President of MTV, VH1 and CMT Chris McCarthy said. “Deathmatch was the meme before memes, remains a hot topic on social media and will be a smart, funny way to tackle the over-the-top rhetoric of today’s pop culture where it belongs – in the wrestling ring.”
Cube added, “Happy to once again be working with Viacom and MTV on a fan favorite like Celebrity Deathmatch and to continue our success together.”
Celebrity Deathmatch originally premiered on MTV in 1998. The concept pits two clay versions of celebrities against each other in a wrestling ring where they are forced to fight each other. The show ran until 2002 after 75 episodes.
In 2015, MTV2 announced a reboot of the series but Fogel later revealed on Twitter that MTV didn’t pick up the pilot.
The reimagined Celebrity Deathmatch will be available as a weekly series for an exclusive SVOD or premium broadcast partner in 2019. Cube will also lend his vocal talents to the show.