Post Malone receives his fair share of heavy-handed criticism for his controversial statements and success in the industry, but he remains in high demand for brands looking to utilize his star power.
Crocs has announced a new partnership with the platinum-selling artist as part of their “Come As You Are” campaign. The two sides are working together on a design called The Post Malone x Crocs Dimitri Clog.
The gaudy shoe comes in a classic white color flamboyantly decorated with six custom-designed Jibbitz charms, which include Malone’s yellow “Stay Away” tattoo and his Posty Co™ logo.
“If you like something, go get it,” Malone said in a press release. “I wear Crocs everywhere from the bar to the stage and I felt it was the perfect collaboration to get together with Crocs and give the fans what they’ve been asking for.”
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https://twitter.com/postmalone/status/1004170185656406016?lang=en
Crocs Chief Marketing Officer Terence Reilly elaborated on how the collaboration came to be.
“Amidst his record-setting year, when Post tweeted, ‘U can tell a lot about a man by the Jibbitz in his Crocs’, that really got our attention,” he explained. “Post Malone is a beloved creator and represents what it means to be comfortable in your own shoes, so collaborating on product design is special. We’re thrilled with how the Post Malone x Crocs Dimitri Clog turned out and excited about what’s to come. Stay tuned.”
The limited-edition shoe was available for $59.99 at crocs.com, but it sold out within the hour of its release. Those who missed out are in luck though because Crocs plans to release more soon.
