“My Birthday in 20 minutes your gift!” Monch announced via Twitter on Tuesday (October 30). “NEW MUSIC. NEW VIDEO! ‘24 Hours’ featuring (Lil Fame), @famem.o.p.”
— PHAROAHE MONCH (@pharoahemonch) October 31, 2018
Directed by MR COMPLEX and edited by McCray Media, the video begins by putting Monch’s numerous asthma inhalers and medications on display.
For roughly three-and-a-half minutes, he tells the story of his involvement with a defunct label that still owes him money. He gives a record executive 24 hours to give him his “muthafuckin money.”
This appears to be the tip of the iceberg for Monch. He tells HipHopDX he’s “got more goodness coming down the line.”
In the meantime, watch the “24 Hours” video above.