New York, NY

And for his next trick, seasoned Brooklyn lyricist and Payday Records artist Radamiz has linked with HipHopDX to release the visual for his “NYNYNYNY” single.

“‘NYNYNYNY’, a film by photographer Thana Brick, is our ode to the loneliness experienced in a crowded NYC,” Radamiz tells HipHopDX. “A scream on a busy street, the soundtrack, the fast walkers, the shoulder to lean on when the city seems to swallow you whole. Our video aims to express the anxiety experienced in the glorious city, the antithesis to the high nose culture and exclusivity the New York elite proudly show off. A video for the people: thousands of cameos but no one ever really seen. This video is a journal entry of the hustler who regardless of poverty, hunger and inability to grasp attention for their story maintains supreme confidence in self – knowing the love being sought out is right around the corner from desperation.”

Given the fact that rappers need to have a diversified offering for fans, Radamiz also joined forces with peer-to-peer shopping app Depop for an NYC billboard and subway ad campaign and developed a limited edition “NYNYNYNY” long sleeve tee ideal for the looming winter.

Watch Radamiz’s “NYNYNYNY” up above and stay up on his every move on Instagram @radamiz.

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