Filmed in the Bronx, the visual focuses on wild fashion trends and those who just have a knack for dressing without the use of a stylist.
In a interview with Zane Lowe last month, French talked about the concept of the video.
“See it’s this thing with me being from the Bronx, where Hip Hop started, the mecca of Hip Hop,” he explained. “I always felt like it got overlooked when it came to fashion. And I feel like people that changed fashion was the icons that we looked up to like Slick Rick when he came out with 40 chains on all the vintage looks and even brings it up to date.
“When Cam’ron came out with the pink Mink and everybody you know, it’s just people that changed culture because everybody thinks if you go to Fashion Week, you know how to dress. There’s 99.9 [percent] people out there that don’t go to Fashion Week [and] they could dress better than anybody on that runway.”
According to a press release, French’s next album is “coming soon.”
Until then, watch the “No Stylist” video up top.
[This article has been updated. The original version was published on September 20, 2018 and can be found below.]
French Montana was a recent call-in guest on Zane Lowe’s Beats 1 radio show where he debuted his new “No Stylist” single featuring Drake. During the interview, French explains how the collaboration finally came to be.
“I actually came to Miami when he [Drake] was working on his album,”he says. “I just played him my music from my album, and he heard ‘No Stylist’ and fell in love with it and he was like, ‘This is the one you and me should come out with’. I remember I came to Miami, it was me, him and Bad Bunny. We was at my boy Dave’s place, a bunch of ladies, a bunch of you know Miami vibes. And it was just the energy, you know.
“Some people make music but you could tell they’re not friends we make music and me and him kind of like the same things in life you know what I’m saying, we from the same era, so it just came together.”
French then admits it’s been a process to get the two high profile artists in the same room.
“I be trying to catch him, he on the road, I be on the road but every time we get tougher we gotta make sure we do at least one that’s gonna be classic for the youth out there, show that bond,” he explains. “I knew my brother since I started. He was on my first single ‘Pop That’ and before that he was on ‘Stay Schemin’ with me and [Rick] Ross, so it’s like when we make music. It’s more of a brothership.
“With people like us at this level of our career, we don’t do stuff for money anymore. Where we at now is more like we don’t do stuff unless we love it, unless it feels right. But I love that I’m in that space that we can make classic music. We always come together once a year and do one of those special ones you know.”
The track raised a few eyebrows after a leaked snippet of Drake’s verse surfaced online earlier this month. One of his lines was perceived as a diss aimed at Kanye West.
“I told her don’t wear no 350s ’round me,” he spits, a reference to ‘Ye’s Yeezy line with adidas.
Elsewhere in the conversation with Lowe, French reveals a video for “No Stylist” is on its way.
In the meantime, bump the single below.