Fans of Love and Hip Hop: Hollywood may have been surprised by Safaree Samuels‘ admission to friend Ray J that he and singer Lyrica Anderson had crossed professional boundaries — but all Twitter could focus on was Ray J’s scene-stealing beanie.

lets talk about this hat! it was having a hard time getting comfortable on my head- thoughts please?? lol bc my hat is going viral! WTF lol #VH1 @loveandhiphop @rayconglobal #RayJHatChallenge

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In a terrible display of continuity on the part of the show’s editors, Ray J continued to grill Samuels as his hat comically danced around his head, sparking the #rayjhatchallenge. It appears that everyone — even Safaree — has been running with it.

“This hat thing is a new twist on reality,” Ray J said yesterday during a live interview on TMZ. “[It] took over an hour and a half to get Safarree to admit his wrongdoing. “I was stressing, the hat was stressing … this hat had a mind of its own.”

As expected, the internet is having a ball. Check out some of the best parodies and memes, below. If you’re looking to completely slack off today, you can find a 44-minute compilation here.

From @kingbach #RayJHatChallenge @seangrantpictures been getting too successful ???

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