Up-and-comer Project Youngin fooled his fans last week when he appeared to get shot inside his vehicle while filming an Instagram video. As the R.I.P.s started to roll in, there was no word from the Florida rapper. A tweet was sent out by his team on July 30 thanking his fans for their prayers.

But on Thursday (August 2), Project Yougin reappeared on social media and revealed the “shooting” was an elaborate stunt to promote his “Thug Souljas” video.

“Moral of the story: if you got love for me let me know now,” he wrote in the caption. “don’t wait till I’m Dead & Gone #ThugSouljas Video Out NOW. Rip to all the Fallen Souljas World wide.”

In the clip. Project Youngin replays the staged shooting and says, “In life, they say you’re not a legend until you’re gone. People don’t really know you or show real support until you’re dead or in jail.”

The stunt angered plenty of people on social media, something Project Yougin apologized for in a separate Instagram post.

“I don’t owe nobody shit but my Fans!” he wrote. “And people that I love n who love me! I ain’t fake my death I never said I was dead nor said I got shot, “that aint nun to play bout” I was shooting a video! “THUG SOULJAS VIDEO OUT NOW ON @worldstar Preciate the love @jwshh. but to my real fans I do apologize for the misunderstanding Love y’all.”

Watch the “Thug Souljas” video above.