This past week at during media previews for the North
American International Auto Show, Jay-Z stepped out of a GMC Yukon Denali SUV, that
was on stage, and announced a new color for the SUV entitled “Jay-Z Blue.”

The Def Jam
President formed an alliance with General
and has been steadily working with the company’s global color studio
to produce the latest hue for the Denali.

With Toyota expected
to top GM as the world’s number one
maker this year, General Motors
hopes that the coalition with Jay-Z
will jump start the company’s lackluster sales and increase competition.

“Attract money my worst
color is light green/ my favorite hue is Jay-Z blue…”

I guess he wasn’t lying.