Ahead of the March release of his debut album, Rich The Kid’s months-old “New Freezer” single (featuring TDE frontman Kendrick Lamar) finally cracked the Billboard Hot 100, nabbing the #75 spot, thanks in part to a viral dance challenge.

The single, released last September, first hit Billboard’s Hot R&B/Hip-Hop Songs chart back in December, and is now at its highest position yet, at #36.

A few weeks ago, the #NewFreezerChallenge began to pop up on social networks, and the resulting attention has helped translate into 9.1 million U.S. streams and 4,000 downloads, as reported by Billboard. Those numbers are up 43 percent and 120 percent since the previous week, respectively.

Along with debuting on the Hot 100, Rich The Kid also rose from 41 to 22 on Billboard’s Emerging Artists chart.

The increased buzz is a solid precursor for his latest single, “Plug Walk,” which premiered Thursday (February 8) via Zane Lowe on Beats 1.

During his interview, Rich revealed to Lowe some of his upcoming album’s guests. In addition to Kendrick appearing on “New Freezer,” Chris Brown and Khalid will both feature. He also revealed a collaboration with Lil Wayne.

“It’s great to have opportunities to be able to work with people like Kendrick Lamar and Lil Wayne,” he explained. “OGs. It’s not the stereotype.”

 

Rich also told Lowe that Rich Forever 4 is in the works for after the album release and already features Jeezy and Pusha T.

Listen to “Plug Walk” below.