Kendrick Lamar returns again with some more incredible visuals for his DAMN. album, this time for the Rihanna-featuring song “LOYALTY.”
The video — directed by Dave Myers & The Little Homies (who also directed “HUMBLE.”) — tells the story of a man, played by Lamar, who joins forces with a prostitute, played by Rihanna, to set up and attack him. The lovebirds then go through a series of adventures, with Kendrick testing Rihanna’s trust by dangling her from a building. After that, they threaten a man (also played by Lamar) before killing him. The two then hop in an exotic car and do donuts in the middle of the street before a car crashes into them. The visual ends with the two laughing and joking while beaten and bruised from the impact.
The new visual follows three other videos already released from DAMN. The album was recently certified double-platinum.
Check out the visual above.