It’s impossible not to recognize the immense influence JAY-Z has had on Hip Hop, both musically and from a business perspective. It’s also hard not to argue the impact he’s had on other rappers and producers who truly live for lyricism. Like many other fans, artists were up at midnight eager to hear what one of the culture’s most enduring and well-respected brands had to bring to the table.
Understandably, most of them pressed play on 4:44 and liked it as much as everyone else. Many took to Twitter to share their excitement.
4:44. WOW. MASTER TEACHER.
— Kendrick Lamar (@kendricklamar) June 30, 2017
Album full of jewels & therapy… just all this perspective…. this is wild.
— Joe Budden (@JoeBudden) June 30, 2017
You will only see Hip-Hop, in the matter that it serves you. If it's just entertainment…then so be it….but for the rest of us… #444
— 9th Wonder (@9thwonder) June 30, 2017
Everything I wanted hear, thanx… @S_C_ incredible. 4:44
— King Push (@PUSHA_T) June 30, 2017
"Daddy, what's a will?" #Legacy.
— Mack™ (@MACKWILDS) June 30, 2017
While it’s still too early to throw any proper accreditations and titles around, 4:44 is — almost across the board — being held up as a much-needed return to The Blueprint Hov who forced rappers to work a little harder back in the peak of the Rocafella era. While the hardest JAY-Z haters may not want to admit it, the 47-year-old rapper delivered.
Battle rapper Daylyt even released a cover version of “The Story Of O.J.,” which was promptly removed from YouTube by Universal Music Group. Could we be in for a slew of covers and remixes in the (very) near future?
Below are some more reactions from artists after 4:44 dropped Friday (June 30).
Words from Hov. #444 #TIDALXSprintpic.twitter.com/uDz2wEsHrm
— T.I. (@Tip) June 30, 2017
I tried to check Jay-z new album but I'm too stupid to figure out the Internet. It's not on you tube and what the fuck is tidal? I gave up
— R.A. the Rugged Man (@RAtheRuggedMan) June 30, 2017
Y'all relationship with Jay Z a little crazy… I remember days of a timeline full of slander
— ROYCE (@Royceda59) June 30, 2017
Hov doesnt age. He's the rap game Reema Major.
— RICH KIDD | R-WAY (@richkiddbeats) June 30, 2017
I can't my express my gratitude to JayZ. This album has me charged and deeply inspired. We needed this, he brought me all the way back ??
— Henry Thorough (@NickelusF) June 30, 2017
"But if everybody's crazy, you're the one that's insane" -JayZ smh thought it was just me.
— Punch TDE (@iamstillpunch) June 30, 2017
Just got off the plane in Portugal and went straight to that jay z album shit is fire
— FAT JOE (@fatjoe) June 30, 2017
I love Jay Z
— HOOD POPE (@ASAPferg) June 30, 2017
Wtf I'm flipping out JAYZ jus dropped!!?????????
— RichForever CEO ✍?️ (@richthekid) June 30, 2017
At the Jay Z release party this new music is hard
— ill yaya (@itskamaiyah) June 30, 2017
Jay Z said yall rappers seat fillers walking around like you made Thriller! Yesss.
— K. Michelle (@kmichelle) June 30, 2017
Time don't exist in my world
— ig: @DAYLYT2k (@DAYLYT2k) June 30, 2017
Haven't pressed play on the Jay #444 album yet but hearing it's his most honest and "woke" in awhile, which is fantastic…
— Skyzoo (@skyzoo) June 30, 2017