In the unforgettable video for Missy Elliott’s Supa Dupa Fly debut single, “The Rain (Supa Dupa Fly),” the multi-talented director Hype Williams famously fitted the female rap icon in a giant black trash bag for dramatic effect.
Seeing how that imagery was burned into the minds of countless Hip Hop fans over the years, it was all but inevitable that adidas Originals and Dej Loaf would get called out for appropriating the trash bag look — not to mention the black lipstick — without sending so much as a hashtag homage in the Misdemeanor’s direction.
The adidas Originals ad featured the “Back Up” rapper alongside Mabel and Petra Collins and is said to exist in order to “help redefine the meaning of originality for a new generation of creators.”
Yeah, about that… Once the ad made its rounds on social media, fans spotted the Missy connection and got to slandering.
Ya'll couldn't just ask Missy to recreate this? https://t.co/wjOC5DKHwM
— Brian (@BrianMcLight) April 6, 2017
.@MissyElliott Dej Loaf should've known since she's a female in hip hop, and Adidas has worked with Missy COUNTLESS times! No excuses!
— Marcus (@MarcusMEAddict) April 6, 2017
Let's not pretend dej bread loaf ain't biting missy Elliot wit that adidas ad
— Sinemax (@sinemaxseason) April 6, 2017
— Irked & Exasperated (@TastefullyNasty) April 5, 2017
— Expressions Stores (@ExpressionsKix) April 5, 2017
The adidas Originals Twitter account opted not to address the controversy, instead responding to the handful of positive tweets over the past few days.