Eminem’s making his investment in sneaker resale company StockX matter as the brand raised $6 million thanks to help from Slim Shady and that of other partners.
StockX made the announcement via press release that it has completed its fundraising goal with investments from Wale, DJ Skee and Scooter Braun among others.
“With StockX, we’ve set out to create a unique form of commerce that genuinely doesn’t exist outside the stock market,” said StockX co-founder and CEO Josh Luber. “We are fortunate to have a unique group of investors – people who have changed the world in their respective fields and who are already helping us do the same.”
The Detroit-based company released a limited edition sneaker line with LeBron James last month where each pair of shoes came in a box made out of wood from the Cleveland Cavaliers championship court.
And StockX is involved in more than the shoe industry as “the broader goal is to
provide a transparent, anonymous and authentic marketplace for all consumer goods,” according to the press release. Other special events the company has been a part of include producing a video for Wale and hosting a charity auction for Ne-Yo.
Eminem’s partnership with the hometown brand was announced in June. The Detroit rapper is preparing his next album and recently appeared on Big Sean’s “No Favors.”