Gucci Mane continues to dominate social media (he’s given DJ Khaled a bit of a run for our favorite Snapchat star) and his latest score is an Instagram page for his iced out East Atlanta Santa chain.

The Trap King unveiled the page yesterday with a video of the diamonds dancing on his new friend named St. Brick.

St.Brick is the name bih and don't you forget it????????????#EastAtlantaSanta ?????????? @stbrick1017

A video posted by Gucci Mane (@laflare1017) on

Guwop then encouraged his fans to follow his “new artist.”

Follow my new artist @stbrick1017

A photo posted by Gucci Mane (@laflare1017) on

And then St. Brick had his time to shine. The chain refers to Gucci as his “CEO” and the page says he will do features for $50,000.

Gucci Mane chain Instagram

East Atlanta Santa is hilarious. See for yourself.

Yeah bih I got me a page now!! Fuck wit my game!! I'm just laying back on this fur!! Ya hoes been naughty or nice!

A photo posted by stbrick1017 (@stbrick1017) on

Me and ceo last night applying pressure !!!

A photo posted by stbrick1017 (@stbrick1017) on

And there’s a St. Brick Twitter page, too, which is mostly just retweets and reposts from the Instagram page so far.

Gucci Mane is prepping the release of his third post-prison album, The Return of East Atlanta Santa, set for a December 16 release date.

If you want another fun Instagram page to follow, check out 21 Savage’s account for his French Bulldog, Louie Savage.