Reebok’s director of entertainment marketing addresses latest collaboration with Kendrick Lamar.
Kendrick Lamar’s Classic QS collab with Reebok will serve as “a message of unity,” according to Damion Presson, the director of entertainment marketing at Reebok. Presson recently chopped it up with Billboard about the collaboration, which he says is reflective of youth around the globe.
“Kendrick is taking a different approach with his capsule, as he’s building purposeful product that has a message of unity which transcends the Bloods and the Crips,” Presson said. “This shoe reflects the sentiment of youth culture globally, and Reebok Classic has stood the test of time and continues to inspire the next generation of consumers who look to be fashion forward while embracing the nostalgia of an iconic shoe. Kendrick’s appreciation for the rich history of Reebok makes him the ideal partner to represent our collective visions.”
During his interview, Presson was also asked why K-Dot serves as an ideal fit for the brand of kicks.
“Kendrick represents an authentic voice within today’s pop culture,” he said. “Similarly, the Reebok brand represents innovation and authenticity in the marketplace. There is a seamless and organic relationship between Reebok and Kendrick Lamar which makes him the right fit for this collaboration.”
The Classic QS, which serves as Kendrick’s third collaboration with Reebok, is set for release on July 15.
For additional Kendrick Lamar coverage, watch the following DX Daily:
lol @ rappers thinking they can solve gang violence with sneakers. this is the dumbest black person shit i’ve ever seen. if i saw this as a scene in a movie i would think it was written as racist propaganda. next up, 2 chainz is gonna solve the absentee father epidemic with a watermelon eating contest.
Lmao, real talk they just ugly sneakers.
So unoriginal smh. Come up with something new. Tired of that corny ass crip And blood design. We get it youre a good kid who grew up in a mad city. Back to the drawing board.
Seriously! And this is coming from a KL fan. That whole gang neutrality BS is so played out. Is this the early 90’s? Releasing a shoe is supposed to bridge the gap between gang members? In 2016? Lmfao! If anything it’s inadvertently promoting that gangs still exist. Super lame!
Lame boring just like his second album trying to be the savior good luck w that !! Good Kid MADD City all day otherwise nada ..
lol @ you not realising Good Kid Mad City WAS his second album!
crazy….a man cant even do something with a positive message without hate smh These comments are sad
Shiiit niggas goin all rick james with it…lol UNITTTTTTTTTTTY (after punching charlie murphy in the face)
really taking advantage of this shit. kendrick is washed up. give it up your first album was good your 2nd is trash