T.I. has been busy prepping the release of his highly anticipated new album, The King, which is set to drop March 28. In addition his movie debut in ATL, opens in theatres across the country March 31.
The first single from the follow-up to Urban Legend is What You Know. The video of which was shot earlier this month in Los Angeles and features cameos by actor Mike Epps and Blink 182’s Travis Barker.
The clip is directed by Chris Robinson, who was also behind the lens of T.I.’s big-screen debut, ATL.
The upcoming Overbrook/Warner Bros. Pictures film stars the self-proclaimed ‘King’ as lead character Rashad, and tells the story of a group of four friends who have just graduated from high school in Atlanta.
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The release of Tip’s new album and movie will be promoted and marketed together by Atlantic Records and Warner Bros. Pictures.
T.I. will be making exclusive appearances at album listening events and movie premieres in Houston, Dallas, Chicago and Detroit in the week leading up to the two projects’ release dates.
T.I. was recently nominated for a Grammy for Best Rap Solo Performance for his song U Don’t Know Me, and won the VIBE award for Best Street Anthem for the same song.