As Rihanna’s Anti World Tour barrels full steam ahead, the superstar singer has found the time to ensure her female fans stay fashionable for the upcoming season courtesy of her third full Fenty For Stance collaboration.
Like Big Sean, Rihanna hopped board on the Stance team as Contributing Creative Director, Designer and brand Punk & Poet and the partnership has fielded three other exclusive collections in the months of July, September and November, with the latter being a holiday edition.
The current “romantic athleisure” collection splices mesh, lace and pastels with embroideries of the number 8, symbolism for her record-breaking eighth studio album, Anti and her birth year of 1988.
“It’s amazing to watch Rihanna take charge of the project she’s put her name on, and see how her vision comes to life in the socks and through the campaign,” Candy Harris, the SVP of the Women’s Division at Stance, exclaimed. “She continues to innovate the category and reminds us all that socks can be a defining style statement.”
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Rihanna summarized her viewpoints on the collection in a Stance behind-the-scenes preview saying “really it’s ‘me’ in a collection of socks,” noting that the 19-style array of silhouettes and sexy sheers carry her persona.
The new Fenty by Stance are currently available at www.stance.com/rihanna. Select images can be seen below.
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